3rd June 2010 Singapore

CONFERENCE PROGRAM

 

Conference Day 3rd June 2010, Thursday

 
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8.30am

Registration
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9.00am

Opening Address: Revolution to Evolution

Frost & Sullivan
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9.15 am

Keynote Address: The Mobile Broadband Business Case – How Can it Work for Everyone

Usage of Mobile broadband seems set to explode. However, increasing margin pressures and decreasing ARPU’s are raising questions on the sustainability of the mobile broadband business case? Simultaneously, with third-party applications and content becoming increasingly bandwidth-hungry, how can the mobile service providers maintain a profitable service, whilst still delivering what the customer wants?

  • What is the value proposition for LTE – is just higher bandwidths good enough?
  • If the traffic generates low incremental revenue, is a loaded network desirable?
  • How can vendors help increase margins by lowering cost per bit and/or cost of acquisition for future technologies?
  • What is the right strategy to engage the application and content-provider communities?
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9.30 am

C-level Dialogue: Business Models in Mobile Broadband

  • What strategies can be adopted to increase profitability in today’s market conditions?
  • Key challenges in managing cost-bit and how to avoid the risk of being bit-pipe
  • What opportunities for new revenue streams and services innovation will increase penetration of fixed and mobile broadband?
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10.15 am

Morning Refreshments
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10.45 am

Gearing up for 4G: Are we ready for LTE?

  • Network Capacity Planning and Deployment
  • Roadmap and Migration
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11.15am

Achieving faster broadband speeds with agile systems and processes.

  • Strategy on evolving IT infrastructure to enable growth
  • Building profitable partner relationships and new revenue streams
  • Key considerations in implementing the next generation of  OSS and BSS systems
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12.30 pm

Networking Luncheon
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Concurrent Tracks

 

Track Evolution

Network Infrastructure

Track Revolution

App Stores and Devices

 
Choice of Concurrent Session 1

1.30 pm

 

Addressing the Backhaul Requirements

  • Aggregating Legacy and Emerging Radio Access Technologies (2G,3G,4G)
  • Mix between Ethernet, Microwave & Packet-based Solutions

To App or Not to App?

The Billion Download Question

 

2.00 pm

 

Future of Mobile Network Evolution

  • Opportunities & Challenges
  • Spectrum Availability
  • HSDPA to LTE
  • Machine to Machine Communications
  • Self Organizing Networks

Effective Device Strategies to Create New Revenue and Service Opportunities  

    • How Device Drive Discoverability, Content Usage and Increase ARPU
    • Strategies to Exploit the Proliferation of Open Mobile Devices and APIs
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3.00 pm

Executive Address: Growth of Mobile Data in Malaysia

This presentation will essentially cover data growth, key initiatives and plans to take Malaysia into global leadership in the 'data' business.

T. Kugan, Head of Product Development and Infotainment Services, Maxis, Malaysia

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3.30 pm

Ask The Expert! Panel Discussion: Innovative Pricing Strategies and Business Case for Ubiquitous Broadband

  • Leverage the cloud
  • Build the ecosystem for applications
  • Drive ICT innovation

Karan Henrik Ponnudurai, Senior VP, Product & Services Innovation, Celcom, Malaysia

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4.45 pm

Closing Remarks
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5.00 pm

Networking Refreshments
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7.00 pm

2010 Frost & Sullivan Malaysia Awards Banquet
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*Disclaimer:
Frost & Sullivan reserves the right to amend the conference program as deemed necessary, without prior notice.
 

 
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